LABEL DESIGN/ MODIFIED TYPOGRAPHY/ ILLUSTRATION
Arkansauce is a fictional Spicy Sweet Mustard Sauce. My goal was to portray Arkansauce as fun, spicy, and quirky. The hand modified nesting typography in the logo and the pepper mascot lend to the hokey, fun feel of this product.
This product was inspired by my late Great-Uncle Pat who would make great fried chicken and biscuits and gravy. He was born in and grew up in Arkansas, and liked things spicy
It was a 3 week project for first year packaging class, and was updated this year. The constraints were: sizing, nutrition info, barcode, and weight.